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BT Group's Broadband Future with CRM: BT Superiority
EssenceMediacom
Client: BT Group
With 2 upcoming broadband campaigns launching for BT & EE at the same exact time, EssenceMediacom created an audience strategy that utilised first party CRM data and technology to effectively clash-manage messages, unlock a new addressable channel, drive campaign efficiencies and support BTG’s short- and long-term business ambitions.