Channel 4 & Allies Represent Black To Front

Channel 4 & Allies

Agency: Channel 4

In the Summer of 2020 two things dominated the headlines. Covid-19 & Black Lives Matter.

At Channel 4 we were born to represent, challenge and re-invent & at that moment we asked ourselves one question. Were we doing enough to improve the long-term representation of the Black community in the TV industry? The answer to that question was No…and so, the ambition of Black To Front was born.