CITROEN X THE BIG ISSUE Driving Change for Good

Client: Citroen

To raise awareness of Citroen as an electric vehicle brand and drive consideration and sales among a new cohort of car buyers, we collaborated with The Big Issue to create "Driving Change for Good". We placed a fleet of Electric Vans at the heart of the partnership, enabling The Big Issue to deliver copies to their vendors in a more sustainable way. This was amplified through a multi-channel campaign using long-form content, video, social media, and PR to showcase Citroen's commitment to shaping the future of mobility while supporting communities.