DAX Audiences

Global Media Group

Client: Global's DAX

Despite challenges in data restrictions and the public becoming more privacy sensitive, there will always be a section of the population for whom we can determine interests and intentions, either from logged in accounts or 2nd/3rd party data partners.

Global took this opportunity to develop new techniques that determine characteristics of specific audiences using non-personal data, enabling us to extrapolate and apply those learnings to audiences, moving our offering from a ‘broadcast era’ into a ‘predictive era’.

DAX Audiences provides targeted audiences to advertisers accurately and at scale, without needing personal information from those who choose not to share it.