Decisions Science, OMD UK

Agency: OMD UK

OMD UK’s Decisions Science is a team of insight and effectiveness experts, created in 2021 to bring together 30 Researchers, Technology Specialists, Data Scientists and Coders to help clients make better decisions for their businesses. In 2021 alone the team generated more than £3m in revenue for the agency, working with half of OMD’s clients and setting new standards for diversity; a team of 30, spanning 15 different nationalities and ethnicities and achieving a 50/50 gender split in team leadership. We were the Media Research Group’s Agency Team of the Year, winning acclaim for our people, work and product innovation. We believe we should be Campaign’s too.