Find Unlimited 2020

Agency: Carat

New handset launches flood the market with customers looking to upgrade and switch. So when Samsung was launching the new S20, Vodafone planned to create a 5 city-wide, augmented reality treasure hunt to attract tech-enthusiasts. As lockdown scuppered plans, we pivoted a five-city treasure hunt out in the streets into a nationwide one in people's homes, generating over 20 years of gameplay and increasing Vodafone's share of Samsung sales.