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Finecast for Isuzu
Isuzu
Agency: Finecast UK, Mediacom North
Commercial vehicle manufacturer Isuzu wanted to address several challenges and turned to Finecast and its precision targeting capabilities to overcome them. Looking to target a mass audience with a constrained budget while standing out in a crowded market, Isuzu was keen for an approach that would optimise spend and opportunities to engage its target audience. As a result of the campaign, 74% of the audience were more likely to consider purchasing, and, having seen the ad, 59% searched for further information to drive their purchasing decisions.