From shut away to showing off: Turning Samsung's new foldables into the must have fashion accessory

Agency: Starcom

We reinvented smartphone launch behaviour by turning the ground-breaking Samsung Folding range into style icons in their own right. Having these sensational devices show up in the coolest places with the “now”est people, we made the Z Flip and Fold the ultimate showing off accessory, reaching unprecedented levels of awareness and world beating sales.