Galaxy S20: Creating the Perfect Storm
Agency: Starcom with Taylor Herring
With phone launches following a set formula, we had to make a big, brave play to make sure the S20 launch would stand out in this viciously competitive market. We created a perfect cultural storm with a live gig from Lewis Capaldi, broadcast on TV right in the middle of his winning Brits appearance. He won and so did Samsung, as first week of online pre-orders of their flagship phone reached the highest level since 2015.