Get Popified

Carat UK

Client: Kellogg's | Pop-Tarts

In 2022, Kellogg's relaunched a snacking icon, Pop-Tarts‘. But a lot had changed since Pop-Tarts’ was in its heyday. Not only did we need to find an audience who were open to more exciting options for breakfast, but we also needed to do it in a way that broke through the mundanity. Gifted with the creative platform of ’Get Popified,’ we relaunched Pop-Tarts with a series of activations within popular culture. We created a pop song with K1 Strange and VICE, we made it a viral sensation with the boys from Diversity and TikTok and then popified the virtual world too by creating a series of Blanko characters in the Metaverse.