Getting the Gender Pension Gap Debated in Parliament
Lloyds Banking Group/Scottish Widows
In 2021 we changed all this. We took a single insight - a £100k shortfall in women’s pension savings in comparison to men - and used this to completely own the discussion on Twitter on International Women’s Day.
A single-minded mission, around a single day, on just one channel, worked. The £100k Gender Pension Gap was debated in parliament five weeks later with policy set out by the government to close the gap.