Agency: OMD UK
Small businesses are the lifeblood of the local community. Covid-19 hit those small businesses hard, disproportionately affecting Britain's black-owned businesses and their employees, customers and communities.
Google was determined to support local black-owned businesses through this crisis, and drive trust within communities and opinion that Google is a helpful brand. Our job was to tangibly demonstrate that support, driving brand trust and having a positive impact on these businesses resilience.