Heart Toddler Trax
Organix and Global
Agency: VCCP and The Fourth Angel
Did you know a toddler's palate is different to an adults? Put simply, a child's tastes are literally different to those of a grown-up.
Organix use the same ingredients in their food as adults food but adapt it to the tastes of toddlers. Could this approach be applied to music to bring to life Organix brand positioning of nobody understands little people's tastes like Organix.
Introducing Heart Toddler Trax - A pop-up station from Heart and Organix playing the same Heart playlist of much-loved songs but with tracks musically 'reimagined' to suit the tastes of younger audiences.