Heineken “Enjoy The Rivalry”

Agency: dentsu X

In the summer of 2021, the EUROS finally came home…to Heineken, with +2% growth vs -8.7% category decline. After 32 years of Carlsberg

domination, Heineken picked up the sponsorship mantle and used it to turbo-charge their relationship with fans. Hyper relevant, data-driven creative enhanced the EUROs experience, enabling fans to look past Covid-19 gloom, and enjoy the rivalry thanks to Heineken.