Agency: Reach Solutions
Our ‘Need to Grieve’ insight led all the content executions across all media. We focused on the grieving process, explored coping mechanisms, and prompted people to help themselves and others in very challenging circumstances.
The content was viewed more than 700,000 times, and drove significant improvements in Co-op being seen as supporting the grieving process, as well as improving brand perception and consideration. However, the most important result was the human impact. So far over 100 families have been able to grieve their loved ones in tactful obituaries.