How Ka drinks grew brand value by putting community first

Client: KA Drinks

KA is a Caribbean inspired soft drink that has been a corner shop staple for urban communities. In fact, if you belong to the Caribbean community, chances are that KA is a household favourite.

But to drive growth, KA needed to widen appeal and to take on some of the most famous brands in the world.

We created ‘Be the Noise’, a campaign built around the talents found in urban youth communities. An initiative propelled the voices of urban youth and their artistry. 

A talent show with a twist, broadcast live on TikTok and Instagram.