How Rightmove became synonymous with the hunt for property

Rightmove by Electric Glue & Channel 4

Agency: Channel 4

Rightmove is the leading online property portal in the UK. However, with no physical high street presence, the brand has to continually fight for the most important piece of real estate that exists; space within consumers’ minds. The challenge was to establish Rightmove as the default choice for people looking for property by getting as close to the content that home-buyers love as possible and providing genuine help and insight for their search. We did this through the first ever digital product placement of brand data right at the heart of Channel 4’s Location, Location, Location