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How TalkTalk Future Fibre beat the competition, street by street
TalkTalk
Agency: m/SIX
This entry shows how m/SIX devised a media strategy and communications planning framework that would provide a platform to launch Talktalk’s Future Fibre product, educate potential customers and start customer sales journeys.
We outline how we developed and implemented a hyper-local data planning approach that enabled the activation of this communications plan in areas of high FTTP penetration, delivering demonstrable uplift in both brand perception and sales performance.