How TalkTalk Future Fibre beat the competition, street by street


Agency: m/SIX

The rollout of Full Fibre broadband (Fibre to the Premises - FTTP) is the next big revolution in the Telecoms industry.

This entry shows how m/SIX devised a media strategy and communications planning framework that would provide a platform to launch Talktalk’s Future Fibre product, educate potential customers and start customer sales journeys.

We outline how we developed and implemented a hyper-local data planning approach that enabled the activation of this communications plan in areas of high FTTP penetration, delivering demonstrable uplift in both brand perception and sales performance.