If I had a DIME...

Client: DIME (The Diverse and Inclusive Media Exchange)

Are you tired of seeing the same old faces in the media? So are we! Like with most change, we followed an inside-out approach. First, we committed to becoming the most diverse agency in the UK. Then, we took action to shake up the industry and incentivise responsible investment in media. Not only did we create an amazing marketplace to match responsible publishers with brands and reach new audiences, but we also unintentionally drove a 96% increase in site visits and a 48% decrease in CPA for one of our live DIME brands. Oops…