The Co-op are a brand that has always been there to help the community. Covid-19 led to a horrible increase in mortality rates and social distancing measures meant that funeral services were postponed or run at limited capacity.
At this moment the UK were looking for a way to grieve. Co-op Funeralcare were there to help at this most dire moment.
Their 'In Loving Memory' campaign brought back the printed obituary, using press to help support grieving families, as well as provide vital information to those most in need of support due to the worst effects of the global pandemic.