It's a Sin

Channel 4

Agency: OMD UK

How do you launch a show that has that has been turned down by commissioners at the BBC and ITV? A show that has been labelled ‘difficult subject matter’. A show that has the 1980’s AIDS crisis at the heart. You partner with Gay Times, the respected voice of the gay community, to take people back sensitively and authentically to some of the darkest days in British history, shining a light on this untold story.