Kwik Fit in the Driving Seat for Forza Partnership
Yahoo and EssenceMediacom
Client: Kwik Fit
With attention being a key challenge and given the high affinity of our TA with gaming, Xbox provided the perfect solution to capture the 2.3M Kwik Fit audience on platform. Played on the biggest screen in the home, with controller in hand - the Xbox platform put Kwik Fit in the driver’s seat. The campaign was supercharged by partnering with the recently launched racing title: Forza Horizon 5. Overall, we experienced a +10%pts lift in spontaneous awareness (first mentions) and +17%pts lift in spontaneous awareness (total mentions). Plus, in total +10M players globally were gifted the Kwik Fit in-game livery during the campaign!