Let's Do London

London & Partners

Agency: Wavemaker UK

With London’s tourism and hospitality sector decimated by a year of lockdowns, we helped deliver a £70m boost to the city’s economy by encouraging UK-based holidaymakers to take a trip to the capital. By identifying the regional audiences most likely to visit and weighting our communications accordingly, we increased volume of visits and spend from both day-trippers and short-breakers alike.