Client: Co-op Funeralcare
Following the pandemic, the UK was facing a bereavement crisis, with many people suffering with their grief alone. We nurtured the intimate nature of podcasts and created ‘Let’s Talk About Grief’, with Mirror columnist Coleen Nolan in conversation with familiar faces each on their own journeys with bereavement. Our focus was on creating open and honest conversations, giving listeners permission to start their own. We used media for good to raise the profile of the help that is available for those grieving, ultimately demonstrating Co-op Funeralcare’s role in aftercare support.