Living Your Values to do business differently


Agency: Carat

The Co-op is built on the values of collective action. When the country came to its knees, Co-op made the decision to muck in and foster people's community spirit to encourage them to do so too. Through little acts of cooperation, Co-op called on the nation to volunteer their time to help people in need, celebrated their generosity and collaborated to respond to hate. By doing so not only delivered over 5m meals for those in need but generated the highest ROI the Co-op has ever experienced.