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Making Laout a reality with That Peter Crouch Podcast Partnership
Craft Media London
Client: Brewdog
When we found out Crouchy was leaving the BBC to join Acast, this was our moment to make Brewdog an integral partner for the new series, by making Laout a reality. Over 4 months we leveraged Crouchy’s enthusiasm and the engagement of the podcast’s fanbase to co-create a beer, a marketing campaign, a can design and a campaign jingle. As the results show, the power of true partnership isn't about badging, it's about understanding when a brand's abilities and the energy of a media property, celebrity and its fanbase can come together seamlessly and brew up something special together. ‘Let’s drink Laout’!