Making Laout a reality with That Peter Crouch Podcast Partnership
Craft Media London
When we found out Crouchy was leaving the BBC to join Acast, this was our moment to make Brewdog an integral partner for the new series, by making Laout a reality. Over 4 months we leveraged Crouchy’s enthusiasm and the engagement of the podcast’s fanbase to co-create a beer, a marketing campaign, a can design and a campaign jingle. As the results show, the power of true partnership isn't about badging, it's about understanding when a brand's abilities and the energy of a media property, celebrity and its fanbase can come together seamlessly and brew up something special together. ‘Let’s drink Laout’!