Matches that matter

Client: LiveScore - Reach/Bicycle

‘Behind every score, there’s a story, a moment in time that is etched in every fan’s mind; these aren’t just scores, they were the matches that mattered’. This driving insight, together with our trusted local media environments and endorsement from our editorial voices is how we built familiarity, consideration and ultimately app downloads of LiveScore. ‘Matches That Matter’ was a club-by-club search for the stories, moments and scores that mattered most to fans, for every professional club in the UK.