Nespresso - Setting new global sustainable foundations for growth

Agency: Zenith Global

Revitalising an iconic brand on a global scale through local initiatives which increased sustainability perceptions by 8.5 pts and grew sales x6.5.

After 30 years of leading premium in-home coffee, Nespresso’s golden years were gone - losing relevancy against hundreds of rivals’ cheaper capsules and aspirational full automats, but more dramatically, facing mounting criticism over the environmental impact of its pods and ethical coffee sourcing.