Newsynch with Global & Save The Children 'Christmas Jumper Day'
Global Media Group
Client: Global & Save The Children
Visual memories can be triggered by audio cues and vice versa; each channel / sense primes and then activates the other to create a deeper, richer brand experience; critical in a world of message overload.
Armed with this insight, our idea was to design a system that could deliver radio airtime across 271 commercial radio stations with each spot synching up to visual copy across Global’s digital outdoor estate via DAX Outdoor.