NHSBT BAME Recruitment

HM Government - NHS Blood and Transplant

Agency: Manning Gottlieb OMD

Sickle Cell Disease is the fastest growing blood disorder in the UK, disproportionally affecting Black communities. Our strategy and activation driven by real-world data was twice as effective at recruiting these much-needed blood donors and turned paid advertising into the most important driver of Black givers to help NHS Blood and Transplant (NHSBT) save lives.