NHSBT BAME Recruitment
HM Government - NHS Blood and Transplant
Agency: Manning Gottlieb OMD
Sickle Cell Disease is the fastest growing blood disorder in the UK, disproportionally affecting Black communities. Our strategy and activation driven by real-world data was twice as effective at recruiting these much-needed blood donors and turned paid advertising into the most important driver of Black givers to help NHS Blood and Transplant (NHSBT) save lives.