Agency: MediaCom in collaboration with TfL, Red Consultancy and Diva Agency
2020 was a tough year for experiential. But for the release of PlayStation 5, we knew that if we made our experiential launch stunt truly spectacular, it would be seen by millions.
And so, despite the UK's second lockdown hitting, we achieved something remarkable. While footfall may have been lower than planned, our iconic Oxford Circus stunt and game-related London Underground station takeovers delivered an astonishing 9 million organic impressions and helped PS5 on its way to becoming the most successful UK console launch of all time