Contented Digital Media Company
Client: Bupa UK
#PowerfulRealStories is a digital campaign designed to help combat the unrealistic expectations that social media creates. Featuring two powerful films that highlight the unrealistic expectations of social media and the feelings of inadequacy that “filtered” social media creates,the campaign encourages people to share their real stories to normalise seeking support. #PowerfulRealStories became Bupa UK’s most successful online campaign. The films saw the highest engagement for Bupa, with over 17.5 million completed views. The campaign was moved above the line. This drove significant awareness to signpost the mental health support available from Bupa for people with or without health insurance. Over 45,000 people visited the campaign landing page, gaining access to the free support available to take the first important step to improve their mental health.