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Pringles pops open a whole new world of unexpected gamer connections
Kellogg's | Pringles
Agency: Dentsu London Limited - Carat
This is a story of how powered-up collaboration brought to life a misanthrope Zombie Cowboy that would help us reach the unreachable, engage the unwilling and convince the doubters. Gamers can be tricky folk - but Frank made them sit up, take notice, and ultimately eat 8% more Pringles.