Pringles pops open a whole new world of unexpected gamer connections

Agency: Dentsu London Limited - Carat

It’s not every day you get to bring to life an Undead Flesh-Eating Cowboy Zombie called Frank, is it? This is how far we went to place Pringles at the heart of gamers’ lives. And they loved it, with an equivalent of over 65 years of total time spent with Frank across a variety of platforms.

This is a story of how powered-up collaboration brought to life a misanthrope Zombie Cowboy that would help us reach the unreachable, engage the unwilling and convince the doubters. Gamers can be tricky folk - but Frank made them sit up, take notice, and ultimately eat 8% more Pringles.