Red Dwarf: The Promised Land

Agency: Hearts & Science

Red Dwarf fans were bored, lost in a rerun rut and looking to new shows to fill the void. But Dave had the answer - the first event Red Dwarf Feature. To generate buzz about the launch we took to social, challenging Dwarfers to a treasure hunt of clues. When cracked these would provide the key to the feature trailer and the showing time and date, something they wouldn't otherwise get. Over 2M fans flocked to Dave for the premier making it Dave's most watched show in 7yrs and the network's top-rated show of 2020!