Client: Samsung
Samsung's Z Flip 5 campaign flipped the script on tech advertising by giving their foldable phone a dose of British charisma, mirroring the spirit of the iconic James Bond. During a Bond season on ITV, they launched a five-episode series featuring Fleur East and Jordan North who utilized the phone's unique features in a mission-critical, Bond-esque narrative. This innovative approach not only redefined cool for the Snapchat generation but also translated into impressive sales. Samsung's strategy increased 'Purchase Intent' significantly and expanded its market share in the foldable sector, proving that in the tech world, innovation paired with relatability leads to success.
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