Client: Sol de Janeiro
Cutting through a sea of sample size sameness ASOS launched Brazilian body care brand Sol de Janeiro to our audience with a top-to-tush celebration of body shape and skin diversity. The message? All bodies deserve Sol de Janeiro’s nourishing scrubs, mists and butters. Launch week sales forecast beaten with double digit growth, placing Sol de Janeiro immediately within our top 10 Face + Body brands. But the carnival of positive sentiment on social proved the real jewel in the campaign crown, “Body. Diversity. YESSSS!”.