Some Little Helps For Safer Shopping

Agency: MediaCom

An approach akin to a public service saw Tesco lead the sector's communications, being first to air a COVID related campaign which scored as the top performing of all COVID campaigns .

And things went from strength to strength; 74% agreed Tesco was the most protective supermarket, buzz jumped by 292%, quality scores rose faster than the competition, and 366k new shoppers came through the doors.