Starcom - One Publicis Team Samsung
The Relentless Pioneers
In a year when most clients and agencies fought to stand still, One Publicis Team Samsung (OPTS) grew stronger than ever. Through our relentlessly pioneering talent, product, and work, we helped Samsung grow market share from 30% to 33%, and at the same time grew our own revenue. And to cap it all off, we raised the bar for the new agency model through our Customer Experience pitch win, which sees us lead both media and CRM in seamless harmony.