Stay in the Game

Carat UK

Client: Kellogg's | Pringles

In 2021, Pringles helped an undead, flesh-eating zombie become a gamer’s best friend by taking Frank The Zombie out of a video game into the real world.

In 2022, we flipped the coin with a world-first and took Pringles and our fans into a video game, offering fans the first paid job in a video game (where you don’t even have to do anything!).

This is the story of how in the face of challenging business conditions, we put innovation and some chaos at the heart of our thinking to get more mouths around both the conversation and consumption of Pringles.