Taking the PAUSE out of menopause

Spark Foundry

Client: Clarins

It’s high time we broke the taboo around menopause. Clarins & HELLO! walked their talk in a partnership that moved menopause from the periphery to the centre of the conversation while driving sales for Clarins’ Super Restorative range. Together, they released the High Time video series, featuring big names like Gabby Logan and This Morning’s Dr. Zoe Williams as they discussed their menopause experiences and gave support to women in the same life stages. Snack-sized social media “Restorative Reels” sealed the deal, ensuring that Clarins not only owned the conversation, but also snatched the #1 spot for menopausal skincare provider.