The Fast X Tour - The Power of 10 by Global, EssenceMediacom and Universal Pictures for Fast X

Client: Universal Pictures for Fast X

The Fast X Tour – The Power of 10 with Capital XTRA. A supercar road trip featuring not just cars from the 10th Fast and Furious series, but the cars of the audience themselves, giving fans a chance to be part of the Fast X story for real and do what they love the most – look at bad ass cars.

Add influencers to share their own experiences of the tour and presenters to broadcast coverage of the road trip and you have all the ingredients needed to convince audiences that they needed to see Fast X on the big screen.