The Flavour of Film
Pearl & Dean
Client: Mondelez International : Green & Black's
The partnership included the use of the campaign’s bespoke assets throughout the events for the highly anticipated films ‘Emily ‘and ‘The Menu’, in addition to the wider media push. Also, a national in-store and print activation with Waitrose, and a full research piece to understand how the brand messages resonate with the core audience. Sampling saw over 48,000 samples distributed and experienced as part of the campaign.
The experiential part of the campaign allowed further elevation across all media platforms, creating additional print, social and web opportunities both at Everyman venues and their wider elements.