The Search For Britain's Best Neighbour
Agency: MediaCom and Grayling
Halifax is a bank with a salience problem. It's hugely famous due to outstanding advertising, but in 2020 its advertising had lost resonance. The final Halifax campaign for 2020 created a step change by adopting a more human tone, which exactly tapped into the mood of the nation by searching for and celebrating Britain's Best Neighbours.
The campaign tripled consideration of switching to Halifax.