This Girl Can Move ...with Global, Sport England and Omnigov

Agency: Global

Research by Sport England had shown that fear of judgement was inhibiting women from exercising and lockdown had resulted in fatigue around Wellness messaging.

Music is compelling when it comes to movement - it’s impossible not to move to the music we love. Our mission was simple. Take music that women love, land the truth that it doesn’t matter how you move. It ALL counts

Introducing This Girl Can MOVE. Spearheaded by Global women on Global’s platforms, this movement would celebrate the real faces of fitness post lockdown to de-shackle women from goals and gurus and get more women active.