Video Killed the DCO Star

Dynamic Content Engine: SAMSUNG

Agency: Starcom

What’s the point in the best targeting data in the world if you can’t put great advertising in front of the right people? Our data science and content teams came together to build the Dynamic Content Engine: a data powered machine that uses artificial intelligence to identify the strongest visual features across all our clients' marketing assets, turning dozens of video clips into hundreds of new, perfect video ads served to the perfect consumer. This is the story of how our unique combination of AI, data and creativity maximised consumer attention and maintained engagement for Samsung’s product ecosystem all year long