Kate Waters

Director of Client Strategy & Planning , ITV

Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. 

Kate is a creative strategist by background and a highly respected and well known strategic leader with twenty years' experience across a range of communications disciplines from advertising, to PR to digital. 

Kate is a past President of WACL, and a frequent contributor to industry conferences and events.