Louise's career spans 25 years, working alongside the industry's best talent at PHD, MediaCom, Vizeum and OMD. In local, regional and global leadership roles, Louise has shaped the way brands show up in our lives – from cars to chocolate bars, movies to makeup. Previously strategy lead at the OMD/Media Arts Lab, she was responsible for Apple's EMEA communications strategy. Now CSO for Yonder Media, Louise is creating strategies that meet audience expectations for more valuable experiences, in a world where everything is media. She brings her expertise in aligning creative, content and messaging to fast track effectiveness for clients. Louise believes that the industry has a responsibility to audiences rather than algorithms, and that we must aspire to offer more than just distraction.