Chief Strategy Officer , Yonder Media
Louise's career spans 25 years, working alongside the industry's best talent at PHD, MediaCom, Vizeum and OMD. Previously strategy lead at the OMD/Media Arts Lab, she was responsible for Apple's EMEA communications strategy.
Now CSO for Yonder Media, Louise is creating strategies that meet new audience expectations for more valuable experiences in a world where everything is media. She brings her expertise in aligning creative, content and messaging to fast track effectiveness for clients.
Louise believes that the industry has a responsibility to audiences rather than algorithms, and that we must aspire to offer more than just distraction.