Lucy Banks

Head of Content Partnerships , TikTok EUI

With more than 20 years in the marketing industry, Lucy has worked platform, publisher and agency side and with some of the most exciting brands in the world, in both creative and strategic content planning roles. She now heads up Content Partnerships for TikTok, having joined the entertainment platform in September 2021 from YouTube, prior to that spent 5 years as ECD of Bauer and a decade on the agency side.