Will Parrish

Will has been CSO at Initiative for the past two years - he is an advocate for the power of brand & creativity. Believing media has the opportunity to elevate and evolve both and in doing so can bring some much needed magic to the industry. 

In his tenure Initiative have won NatWest, HelloFresh and landed Nike globally, he was named in the top ten planners of 2022 by campaign and is proud to sit on the committee for the Account Planning Group.